Why is
Rebranding Necessary?
Companies evolve, and often, to stay competitive, they must evolve their brand and branding. This happens for many reasons.You might no longer love your company logo, or your brand aesthetic speaks to your company’s values and products.You might be expanding your business scope and entering a new market, and your business name is too limiting. Or, you might have realized that your brand isn’t doing a good enough job of differentiating you in the marketplace.The truth is that many companies, including some of the most successful, rebrand.
Why is
Rebranding Necessary?
Companies evolve, and often, to stay competitive, they must evolve their brand and branding. This happens for many reasons.You might no longer love your company logo, or your brand aesthetic speaks to your company’s values and products.You might be expanding your business scope and entering a new market, and your business name is too limiting. Or, you might have realized that your brand isn’t doing a good enough job of differentiating you in the marketplace.The truth is that many companies, including some of the most successful, rebrand.
REBRANDING
Rebranding means when a company changes its logo, Motto( visual Identity) Changes or Redefines D.N.A(vision, mission, values, name, target audience, or market to build a new brand identity in the minds of leads, customers, competitors, and partners. It helps brands attract new audiences, stay relevant, stand out among competitors, and improve brand awareness
We will explain an example of them below:
Rebranding means when a company changes its logo, Motto( visual Identity) Changes or Redefines D.N.A(vision, mission, values, name, target audience, or market to build a new brand identity in the minds of leads, customers, competitors, and partners. It helps brands attract new audiences, stay relevant, stand out among competitors, and improve brand awareness
We will explain an example of them below:
> CITROEN
The newest logo is the 10th major redesign in Citroën’s history. It made its first appearance on the 19_19 concept that was revealed at the end of September and will roll out to all production models from mid-2023 onwards.
> CITROEN
The newest logo is the 10th major redesign in Citroën’s history. It made its first appearance on the 19_19 concept that was revealed at the end of September and will roll out to all production models from mid-2023 onwards.
> BMW
BMW’s latest logo was unveiled back in 2020, Just like the other brands, BMW has opted for the flat look and gotten rid of the metallic effect. The black outer ring has been removed and is now transparent, and the lighting and 3D effects have been removed to create a new minimal look.
> BMW
BMW’s latest logo was unveiled back in 2020, Just like the other brands, BMW has opted for the flat look and gotten rid of the metallic effect. The black outer ring has been removed and is now transparent, and the lighting and 3D effects have been removed to create a new minimal look.
Google has been reinventing itself to meet mobile devices’ challenges, and the logo redesign was part of this process. Google reaffirmed this in their original announcement of the redesigned logo, saying, “our brand should express the same simplicity and delight they expect from our homepage while fully embracing the opportunities offered by each new device and surface.” “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly),” the brand’s leadership team writes, “and recast it not just for the Google of today, but for the Google of the future.” Google’s redesign honored the character of their original logo and pushed it into the future; this was a notable success in incorporating existing history into your brand’s strategies for moving forward.